One Store One Platform creates the first
Retail Media Advertising Marketplace
directly reaching brick-and-mortar shoppers
Brands place advertising media and manage promotional campaigns on our ad platform. With intelligent targeting and precise placement, the right content is delivered at the right time, in the right place, to the right customer.
Available advertising inventory is pooled and sold to brands on the ad platform, allowing planned upfront and spot inventory buys through programmatic capabilities on the platform itself or integrated with DSP partners.
The most advanced in-store
retail media ad platform
- Brings e-commerce capabilities into the store
- Activates across the path to purchase
- Data and AI driven
- Measurable and optimizable to deliver against multiple business outcomes
- Hits multiple objectives such as awareness, engagement, incremental sales, and loyalty
- Continuously learns and improves
Strategy
Data and insights unlock
paths to sales growth
- Target more than 12,000 audience 
micro-segments
- Strategize with category (CDI) and brand (BDI) indices
- Profile using demographic and geographic data by DMA or by channel and location
- Leverage intent coefficient index, dwell time and proximity
Plan
Build precise campaign plans
from strategies and data
- Impression forecasting with deep granularity: store, screen, hour, ad type
- Overlayed with campaign parameters: audience, duration, category, product, etc.
- Rapid, accurate, easily adjustable proposal generation to meet budget targets
Activate
Manage and activate
campaigns seamlessly
- Web-based portal for setup and control across network
- Frictionless ad specs to re-apply existing omni-channel assets
- Ad products match digital advertising industry standards
Measure
Timely, detailed measurement
drives rapid improvement
- Daily frequency on all live campaigns
- Consistent approach with bank of historical learnings
- Granular measurement of impressions, engagement, share, attributed and incremental sales
Optimize
Machine learning enhances
performance and precision
- “Warm start” predicts optimal allocation pre-campaign
- “Learning exploitation” helps to avoid blind spots
- Feedback loop points to “hot” and away from “cold”
- Optimize to balance within or between multiple campaigns
- Continual learning cycle
