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Media & Merchandising
Adaptable content delivery with data integration, driven by the AI CX engine.
Big Ads are best suited for Brand Equity Messages. Big Ads are the largest and most visible ad product on Cooler Screens. Their large format offers brand marketers unique opportunities to not just boost product and brand awareness, but also to delight shoppers. Messaging should be simple, clear, and easy to comprehend as shoppers are walking through the store. Big Ads are designed to draw shoppers’ attention and only run when consumers are at a distance.
Top Banner Ads are best suited for Brand Equity Messaging but can also be effective for Promotional Messaging. Banner Ads run along the top and middle sections of the screens. They are highly visible for consumers and ideal to boost a brand. Banner Ads also serve as way-finding and category signage to bring shoppers to the section more quickly and find the products they love or want to try.
Middle Banner Ads can be used for either Brand Equity Messaging or Cross Promotional Messaging. Middle Banner Ads are at optimal viewing level as they are positioned in the center of the screen. They are highly effective and ideal to build brand visibility.
Middle Banner ads are paired with Top Banner Ads, allowing them to display either the same creative asset or a different one.
Spotlight Ads appear over the digital planogram and display relevant, contextual information to the consumer. A shopper’s dwell time activates these ads before deciding what to purchase. For this reason, the ad creative needs to be reflective of products and brands found within that cooler or highly relevant cross-sell items. Due to the viewing context and the short display duration, we recommend strong visuals with minimal text.
Promotional Tags are call outs to draw attention to a product while shoppers are standing directly in front of a screen making their final decision about what to purchase. Promotional Tags provide brands the opportunity to highlight product features that may be important to shoppers—e.g., “New” and “Hot Buy” for price promotions, or “Local”, “Grab & Go”, “Ready to Eat”. Brands will create their own custom tags for maximum impact. Please see the below library of potential tag ideas.
Specifications:
Nutritional Labels allow brands to highlight nutritional and dietary features of a product that shoppers look for when making their final purchasing decisions. Our current label library is focused on the most commonly used labels on CPG packages. If there is a specific label or certified badge that you would like us to add, please let us know and we can add it to our library.
