Cooler Success
Vita Coco, the leading brand of coconut water, partnered with CoolerX (formerly known as Cooler Screens) to drive awareness and sales of their coconut water products as a recovery solution resulting in a double digit increase in units sold.
+16%
Increase in unit sales throughout the campaign duration
The Story
Vita Coco is the leading brand of coconut water, a hydrating beverage full of nutrients and vitamins. The company focuses on their products’ taste and health benefits as well as the positive impact created for the communities where production takes place. In partnership with CoolerX, Vita Coco connected with consumers in-store at their moment of truth – when they are selecting brands and purchasing products.
The Objective
Vita Coco sought to utilize CoolerX’s leading in-store media network and contextual targeting capabilities to engage audiences, increase awareness of the brand as a recovery solution and drive sales.
The Solution
Vita Coco leveraged CoolerX’s creative canvas and contextual targeting to highlight product benefits and brand creative during the multi-week campaign to maximize impact and reach consumers when they are in a consideration and purchase mindset.
Big Ads: As customers approached the cooler aisle, they were met with vibrant brand stories featuring product benefits to capture their attention and drive awareness and consideration for Vita Coco.
Banner and Spotlight Ads: Compelling top-of-door and eye-level placements highlighted brand messaging and product features to engage and drive consideration with consumers in front of the screens.
The Result (Cooler Impact)
Combining CoolerX’s contextual and audience targeting and the brand’s creative content promoting the product’s heath benefits, the campaign delivered 1.4M impressions over the 20-day campaign and Vita Coco achieved a 16% increase in units sold.