Ad Specs

The following are current specifications of Cooler Screens ad products.

Advertising Type	Location	Available Programmatically	Dimensions	File Format	Duration	Frame Rate
Big Ad	Predominant overlay at the center of the screen	Yes	Option 1 (Preferred): 2160 x 3840 pixels (9:16); 4K resolution Option 2 (Will be upscaled to 4K): 1080 x 1920 pixels (9:16); HD resolution	.MP4	6 Seconds	24 FPS
Banner Ad	Top and middle of cooler screen	Yes	2160 pixels x 264 pixels	.MP4	10 Seconds	24 FPS
Spotlight Ad	Over top of screened back planogram	Yes	1000 pixels x 1000 pixels	.MP4, .WEBM	6 Seconds	24 FPS

Please note that ad creative is subject to our advertising guidelines.

If you have any questions please contact:

Sales Operations, sales-ops@coolerscreens.com

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Big Ad

Big Ads are best suited for Brand Equity Messages. Big Ads are the largest and most visible ad product on Cooler Screens. Their large format offers brand marketers unique opportunities to not just boost product and brand awareness, but also to delight shoppers. Messaging should be simple, clear, and easy to comprehend as shoppers are walking through the store. Big Ads are designed to draw shoppers’ attention and only run when consumers are at a distance.

Cooler Screens Big Ad size specifications:

• Dimensions:
  Option 1 (Preferred): 2160 x 3840 pixels (9:16); 4K resolution
  Option 2 (Will be upscaled to 4K): 1080 x 1920 pixels (9:16); HD resolution
• Format: .mp4
• Duration: 6 seconds
• Frame Rate: 24 frames per second
• Audio: N/A
• Useful Tools: If your designers are building your ads using Adobe Creative Suite, we strongly encourage encoding your .mp4 files in Adobe Media Encoder using the our Cooler Screen settings, which you can download here.

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Top Banner Ad

Banner Ads are best suited for Brand Equity Messaging but can also be effective for Promotional Messaging. Banner Ads run along the top of the screens. They are highly visible for consumers and ideal to boost a brand. Banner Ads also serve as way-finding and category signage to bring shoppers to the section more quickly and find the products they love or want to try.

Specifications:

• Dimensions: 2160 pixels x 264 pixels
• Format: .mp4
• Duration: 10 seconds
• Frame Rate: 24 frames per second
• Audio: N/A
• Useful Tools: If your designers are building your ads using Adobe Creative Suite, we strongly encourage encoding your .mp4 files in Adobe Media Encoder using the our Cooler Screen settings, which you can download here.

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Middle Banner Ad

Middle Banner Ads can be used for either Brand Equity Messaging or Promotional Messaging. Middle Banner Ads are at optimal viewing level as they are positioned in the center of the door. They are highly effective and ideal to build brand visibility.

Middle Banner Ads are paired with Top Banner Ads, allowing them to display either the same creative asset or a different one.

Specifications:

• Dimensions: 2160 pixels x 264 pixels (Safe Zone: 1448 pixels x 90 pixels, please ensure that QR codes and branding are within these dimensions)
• Format: .mp4
• Duration: 10 seconds
• Frame Rate: 24 frames per second
• Audio: N/A
• Useful Tools: If your designers are building your ads using Adobe Creative Suite, we strongly encourage encoding your .mp4 files in Adobe Media Encoder using the our Cooler Screen settings, which you can download here.

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Spotlight Ad

Spotlight Ads appear over the digital planogram and display relevant, contextual information to the consumer. A shopper’s dwell time activates these ads before deciding what to purchase. For this reason, the ad creative needs to be reflective of products and brands found within that cooler or highly relevant cross-sell items. Due to the viewing context and the short display duration, we recommend strong visuals with minimal text.

Specifications:

• Dimensions: 1000 pixels x 1000 pixels
• Format: .mp4, .webm
• Duration: 6 seconds (Transitions will be added to the first and last second of the ad, so please ensure that all critical messaging content happens in the middle four seconds.)
• Frame Rate: 24 frames per second
• Audio: N/A
• Useful Tools: If your designers are building your ads using Adobe Creative Suite, we strongly encourage encoding your .mp4 files in Adobe Media Encoder using the our Cooler Screen settings, which you can download here.