By engaging more than 17M shoppers every month on their paths to purchase, brands achieve immediate sales impact and lasting brand equity.
5-8%
From 12 to 6 feet, brands capture attention and bring shoppers closer
From inside 6 feet, exciting formats build brand curiosity and product interest
From inside 3 feet, useful product and brand information empower shoppers
CoolerX technology provides fresh insight into consumer behavior and marketing performance, closing the loop on in-store measurement.
The amount of time consumers spend observing content in close proximity. A powerful predictor of interest, engagement, door opens and ultimately product sales.
With the platform’s pristine display of packaging and augmented product information, opening the door signals intent to compare or add to the basket.
Using first-party retailer data, systems analyze dwell time and door opens leading to sales, providing a full picture of consumer behavior.
Armed with this information, we can calculate the optimal number and type of product facings within the category, while also optimizing content needed to generate sales.
