Cooler Outcome

A leading ice cream brand partnered with CoolerX (formerly known as Cooler Screens) to deliver its seasonally-relevant omnichannel campaign and strengthen its brand equity with consumers.  Brand sales lift in advertised markets Brand Opinion +7 pts vs. non-exposed consumers Brand Consideration +4 pts vs. non-exposed consumers Purchase Intent +12 pts vs. non-exposed consumers Net Promoter...

Unilever’s Ben & Jerry’s brand drove 13.5% incremental sales growth by connecting with in-store shoppers Incremental sales lift Attributed ROAS Verified impressions Brand unit share Ben & Jerry’s is a well-known brand with positive brand equity but must compete in a crowded, novelty-driven category. While loyalty-based purchases contribute to sales volume,...

Center store brands take advantage of existing cross-shopping behavior to engage with their consumers via CoolerX’s (formerly known as Cooler Screens) dynamic, in-store digital platform. Average sales lift across promoted products Sales lift for snacks category Sales lift for confections category CoolerX provides an opportunity for brands across all categories...

A major gift card company promoted their gift cards utilizing compelling branding and promotional messaging on CoolerX (formerly known as Cooler Screens) empowering consumers to make more informed gift purchasing decisions and driving sales growth for the brand. Consumers engaged with the branded content while in the cooler aisle and then were compelled to select the company’s gift cards...

A leading energy drink brand partnered with Cooler Screens to drive incremental sales in key markets during local festivals and events including Pride, Formula 1 and Lollapalooza. Engaging creative customized to big moments positively associated the brand within the local community and kept the brand top of mind as shoppers...

Kraft Heinz is the third-largest food and beverage company in North America with eight $1billion+ brands. The company connects with and delights consumers with their creative brand marketing. Kraft Heinz partnered with Cooler Screens to bring their brand experience in-store to reach consumers as they considered brands and purchased products...