Cooler Success
A prominent adult beverage company utilized CoolerX’s (formerly known as Cooler Screens) leading in-store media network to engage with consumers and drive awareness and incremental sales of their liquor products. The brand significantly outperformed their category and drove substantial incremental sales lifts in test vs control stores.
+8.1%
Incremental total program sales lift
+14%
Incremental sales lift for Brand A products
+7.7%
Incremental sales lift for Brand B products
The Story
By partnering with CoolerX, the adult beverage company utilized innovative 4K smart screens in-store to provide consumers inspiration, education, and interactivity at their moment of truth.
The Objective
The leading adult beverage company wanted to be consumers’ brand of choice within the liquor category and drive sales across their product portfolio.
The Solution
The company turned to CoolerX – the world’s largest in-store digital retail media platform – to provide an unmatched engagement opportunity in stores. They leveraged striking in-store placements featuring brand images and messaging, drink recommendations and scannable QR codes for drink recipes to inspire and continue to engage with consumers post purchase. Serving real-time, contextually-relevant brand content at the time of product selection allowed consumers to make more informed choices in store.
Big Ads: As consumers approached the aisle, they were met with vibrant brand stories to capture their attention and inspire them with drink recommendations.
Banner Ads and Spotlight Ads: Compelling top-of-door and eye-level placements attracted consumers as they approached the coolers. These ads drove engagement with scannable QR codes for recipes and directional information on where to find the products in store.
The Result (Cooler Impact)
The adult beverage nationwide campaign delivered over 3M verified views and drove an 8.1% incremental sales lift across the program – in a category which has consistently experienced double digit sales declines over the past year. The company’s Brand A products experienced a 14.1% incremental sales lift, while Brand B’s products had a 7.7% incremental sales lift.