Cooler Success
Center store brands take advantage of existing cross-shopping behavior to engage with their consumers via CoolerX’s (formerly known as Cooler Screens) dynamic, in-store digital platform.
+14.4%
Average sales lift across promoted products
+19.6%
Sales lift for snacks category
+10.9%
Sales lift for confections category
The Story
CoolerX provides an opportunity for brands across all categories to engage with their consumers where it matters most – inside stores, at the moment of truth. By leveraging consumers’ existing behaviors of cross-shopping between cooler products and other categories throughout the store, CoolerX can help advertisers connect with the right audience and deliver timely, contextually-relevant brand content.
The Objective
Center store brands wanted to reach consumers in stores and determine CoolerX impact on purchase decisions beyond the coolers.
The Solution
CoolerX leveraged purchase behavior data and co-basket overlap to target audiences with high intent to drive consideration and sales conversion. A combination of Big Ads and Banner Ads delivered an irresistible consumer experience and served contextually relevant brand content in consumers’ moment of truth.
The Result (Cooler Impact)
The CoolerX digital platform was able to drive sales lift for multiple center store advertising brands across both snacks and confections categories.
