Cooler Success
CoolerX (formerly known as Cooler Screens) partnered with a leading adult beverage brand to drive awareness and sales across its portfolio during the key summer season. Respected 3rd party measurement company Catalina quantified sales impact in test vs. control markets.
+2.8%
Total Market Sales Lift Vs Control Markets
+2.2%
Incremental Purchase Frequency
+$1.29
Incremental Return on Ad Spend (ROAS)
The Story
CoolerX provides brands an unmatched opportunity to connect with consumers at their moment of truth, when they are actively thinking about the brands and products to purchase now… and later. By narrowing in on this high attention target audience, the brands were able to stand-out from competitors when it mattered most to strengthen brand equity and drive incremental purchases.
The Objective
Increase awareness and drive sales across the brand portfolio.
The Solution
The brands had presence throughout the summer utilizing CoolerX’s Media and Merchandising to reach consumers in a contextually-relevant mindset at their moment of truth. Category Exclusive Roadblocks captured 100% share of voice during key summer holidays and took advantage of retail and geo-specific messaging to maximize relevancy.
The Result (Cooler Impact)
Partnered with brand and with 3rd party measurement firm Catalina to quantify the impact of the overall campaign on total market sales using closed loop measurement and controlling for variables. Catalina leveraged its proprietary out-of-home incrementality solution powered by its nationwide transaction data platform to evaluate purchase behavior differences between exposed and unexposed consumers.