Energy brand partners with Cooler Screens to create connections and drive sales during local events

The Story

With creative messaging and images customized to each local event, a leading energy drink brand utilized Cooler Screens to connect with local consumers in-store at the moment of decision – when they were considering brands and selecting products. With geo-targeting and customized creative, the brand was able to demonstrate its commitment to the community and drive local engagement and sales simultaneously.

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The Objective

The energy drink brand wanted to drive incremental sales in key markets by connecting with consumers during relevant festivals and events. The brand utilized Cooler Screens leading in-store media network, contextual targeting and 4K media capabilities to engage consumers and drive sales – surrounding local events. 

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The Solution

The brand leveraged customized creative in the days leading up to and during local festivals and events. The creative incorporated the brand with the festival – for example logo on Formula 1 racecar for Formula 1 events and animated party goers for Pride or Lollapalooza.

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The Execution

Full Door Ads: As customers approached the cooler aisle, they were met with vibrant messaging featuring brand creative tailored to the local event.

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The Result (Cooler Impact) 

Cooler Screens and the brand partnered in key geographic markets with relevant festivals and events targeting their key audiences – such as Pride, Formula 1 and Lollapalooza. The brand receive over 8.9MM verified impressions during the campaign and achieved 5.2% incremental sales lift and 3.3% incremental unit lift across the test stores vs control stores.