Cooler Success
A well-known ice cream brand utilized Cooler Screens’ leading in-store media network to engage with consumers and drive awareness and incremental sales across their product portfolio in key markets. The brand drove substantial incremental sales lifts in test vs control markets.
+8.4%
Brand sales lift in advertised markets
40%
Creamy-er Icecream
1/2
The Fat
+30%
More Sprinkles
13
New Delicious Flavors
The Story
By partnering with Cooler Screens, the ice cream brand utilized innovative 4K smart screens in-store to entice shoppers with mouth watering product images in the most important markets for the brand.
The Objective
The ice cream brand wanted to be shoppers’ brand of choice within the ice cream category and drive sales across their product portfolio within key markets.
The Solution
The company turned to Cooler Screens – the world’s largest in-store digital retail media platform – to provide an unmatched engagement opportunity in stores. They leveraged striking in-store placements featuring brand images and messaging to inspire consumers.
The Execution
Full Door Ads: As customers approached the cooler aisle, they were met with vibrant messaging featuring brand creative highlighting product images to capture their attention and drive awareness and consideration.
Banner and Spotlight Ads: Compelling top-of-door and eye-level placements highlighted brand messaging and product features to engage and drive consideration with shoppers in front of the screens.
The Result (Cooler Impact)
Combining Cooler Screens’ contextual and geo targeting and the brand’s creative content, the campaign delivered 31.3M impressions over summer seasonal campaign and the brand achieved an 8.4% incremental sales lift in their target geographic markets.