Cooler Success
A leading ice cream brand partnered with CoolerX (formerly known as Cooler Screens) to deliver its seasonally-relevant omnichannel campaign and strengthen its brand equity with consumers.
+8.4%
Brand sales lift in advertised markets
+7%
Brand Opinion +7 pts vs. non-exposed consumers
+4%
Brand Consideration +4 pts vs. non-exposed consumers
+12%
Purchase Intent +12 pts vs. non-exposed consumers
+9%
Net Promoter Score +9 pts vs. non-exposed consumers
The Story
CoolerX provides seasonally-relevant brands with an unmatched opportunity to connect with consumers in stores. A leading ice cream brand with strong equity had been struggling to find a way to deliver its impactful, distinctive omnichannel brand message inside the retail environment in a way that resonated with consumers. By providing more than price or promotional messaging at the point-of-purchase, the brand believed it would be able to differentiate vs. the category, strengthen its brand equity with consumers, and win vs competitors.
The Objective
Leading ice cream brand sought to amplify it’s omnichannel message in order to improve brand awareness and consideration with contextually-relevant consumers.
The Solution
A combination of Big Ads Ads, Banner Ads, and Native Ads were used to maximize brand impact and deliver relevant content at consumers’ Moment of Truth
CoolerX partnered with 3rd party research firm MFour to measure campaign impact with exposed vs non-exposed consumers
MFour used their “Out-of-Home” location technology solution to collect consumer responses within hours of a validated visit for both exposed and unexposed control groups
The Result (Cooler Impact)
Campaign drove improved consumer perceptions across Brand Opinion, Brand Consideration and Purchase Intent. Additionally, the brand promoters increased significantly, improving the brand’s Net Promoter Score to levels not achieved by competitor brands.