Nutritional Supplement Brand Increases Brand Equity with CoolerX ​

Cooler Success

A leading nutritional supplement brand partnered with CoolerX (formerly known as Cooler Screens) to deliver its seasonally-relevant, health-focused campaign inside stores in order to reconnect consumers with its strong brand equity.

+13%

Incremental sales lift

+6%

Unaided Brand Awareness vs. unexposed consumers

+10%

Purchase Intent for ad recognizers vs. non-exposed consumers

+19%

Ad Recall vs. 3rd party benchmarks

+13%

Incremental sales lift for test vs. control

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The Story

CoolerX provides seasonally-relevant brands with an unmatched opportunity to connect with consumers in stores. A leading nutritional supplement brand wanted to reach consumers in stores with its health and wellness messaging as cold and flu season approached. By leveraging CoolerX’ dynamic digital platform, the brand sought to go beyond its traditional approach of executing only price-based messaging in peak seasons. It focused on communicating key product benefits which are core to its equity and provide a differentiated connection point with its consumers inside the physical retail environment.

The Objective

Leading nutritional supplement brand sought to reach consumers inside the retail environment with its seasonally-relevant health messaging during the start of cold and flu season.

The Solution

Combination of Big Ads and Banner Ads were used to maximize brand impact and deliver relevant content to highest value consumers​

  • Consumer purchase behavior was leveraged to inform media placement – ads were targeted to categories with highest level of overlap with OTC  ​
  • Partnered with 3rd party research firm MFour to measure campaign impact with exposed vs non-exposed consumers ​
  • Methodology:  MFour used their “Out-of-Home” location technology solution to collect consumer responses within hours of a validated visit for both exposed and unexposed control groups

The Result (Cooler Impact) 

Campaign drove improved consumer perceptions across multiple brand equity metrics including Brand Awareness, Ad Recall, and Purchase Intent – and drove+13% increased sales simultaneously.