Cooler Success
CoolerX (formerly known as Cooler Screens) partners with leading C-store retailer to bring innovative digital merchandising into stores and improve on the traditional consumer experience.
+5.5%
Incremental same store sales lift for beverages
+4.9%
Beverage transaction growth in digital stores vs non-digital stores
82%
Consumers who had positive experience with CoolerX doors
The Story
CoolerX’s C-store partner has been bringing innovation to its stores for years, with an emphasis on utilizing technology to make the consumer experience as frictionless as possible. Their tech investments have focused on helping impact the future of C-store food and beverage retailing. Both Retailer and CoolerX share the vision that digital merchandising and contextually-relevant promotional messaging would be a perfect fit with the on-the-go and impulse-driven nature of C-store consumers.
The Objective
Innovative convenience store chain sought to improve the in-store experience for on-the-go and impulse-driven consumers, increase same-store sales, and integrate innovation into their C-stores.
The Solution
CoolerX and retailer partnered on shared vision that digital merchandising and contextually-relevant content modernizes the in-store shopping experience and improves information access which helps consumers make faster and better purchase decisions. Replaced traditional cooler aisle doors with digital smart screens which seamlessly integrated into the existing high-traffic beverage area.
The Result (Cooler Impact)
Successful pilot resulted in expansion across retailer’s markets. Insights from CoolerX data identified peak-period supply issues empowering retailer to address with distributor.