Cooler Success
Sparkling Ice partnered with Cooler Screens to drive incremental sales across their product portfolio and differentiate against their larger competitors. Compelling creative highlighted their flavor varieties across their original and caffeinated product lines at the moment when shoppers were selecting brands and purchasing products.
+7.7%
Brand sales lift in advertised stores
The Story
With contextually relevant, vibrant colored 4K creative prominently featuring product variety and the benefits of zero sugar and bold flavors, Sparkling Ice utilized Cooler Screens to connect with relevant shoppers in-store while they were shopping for refreshing beverages.
The Objective
Sparkling Ice wanted to drive incremental sales across their product portfolio and differentiate themselves from their competitors.
The Solution
The brand utilized Cooler Screens leading in-store media network, contextual targeting and 4K media capabilities to highlight their product and flavor varieties.
The Execution
Full Door Ads: As customers approached the cooler aisle, they were met with vibrant messaging featuring brand creative highlighting product variety and benefits to capture their attention and drive awareness and consideration.
Banner and Spotlight Ads: Compelling top-of-door and eye-level placements highlighted brand messaging and product features to engage and drive consideration with consumers in front of the screens.
The Result (Cooler Impact)
Combining Cooler Screens’ contextual targeting and Sparkling Ice’s creative content promoting product variety and benefits, the 3-month campaign delivered 63.3M impressions and drove a 7.7% incremental sales lift.