Cooler Success
Nationally recognized sports drink brand partnered with CoolerX (formerly known as Cooler Screens) to drive awareness and consideration in key markets and utilized leading 3rd party measurement company Circana (formerly known as IRI) to quantify the market wide sales impact of the campaign – beyond the four walls of the store.
+3.8%
Brand sales lift across the full market
The Story
With contextually relevant targeting and creative branding which highlighted product benefits, a leading sports drink brand utilized CoolerX to connect with consumers in-store at the moment of truth – when they are considering brands and selecting products. And the impact of the campaign extended beyond the store as consumers continued their journeys across the market.
The Objective
A leading sports drink brand wanted to drive market-wide sales and awareness during Q1 in key markets. The brand utilized CoolerX’s leading in-store media network, contextual targeting and 4K media capabilities to engage consumers and drive awareness and sales – both inside the store and across the total market.
The Solution
The brand leveraged consistent share of voice during a three-month period to maximize impact and reach consumers when they are in a consideration and purchase mindset.
Big Ads: As customers approached the cooler aisle, they were met with vibrant messaging featuring brand creative and highlighting product benefits to capture their attention and drive awareness and consideration for the sports drink brand.
The Result (Cooler Impact)
CoolerX and the brand partnered with best-in-class 3rd party measurement firm Circana to quantify the impact of the overall campaign on full market sales in the Chicago and Miami markets vs control markets. Circana calculated the market uplift due to media exposure across dollar sales and adjusted for marketplace variables to isolate the impact of the media. The sports drink brand achieved 3.8% sales lift across the test markets vs control markets – proving that the impact of a CoolerX in-store campaign drives results beyond the four walls of the store.