Cooler Success
A leading sun care company utilized CoolerX’s (formerly known as Cooler Screens) in store media network to target Spring Breakers in the Sun Belt with a compelling promotion to drive incremental sales of their two sun care brands during a key seasonal timeframe.
+17.2%
Incremental total program sales lift
+20%
Incremental sales lift for Brand A products
+15.7%
Incremental sales lift for Brand B products
The Story
CoolerX’s audience targeting capabilities and stunning 4K canvas, combined with a compelling BOGO 50% promotion across the company’s brands, enabled the sun care company to engage the right consumers at their point of decision.
The Objective
The sun care company wanted to be consumers’ brand of choice within the sun care category and drive sales across their product portfolio.
The Solution
The campaign leveraged striking in-store placements featuring brand images and messaging and an exclusive promotion. By featuring both of the company’s brands, they could cross promote their brands and provide a choice for consumers. The ads were served on the water category cooler doors, reaching health-conscious consumers as they were on spring break and looking for refreshment. Serving real-time, contextually-relevant brand content at the moment of product selection allowed consumers to make a more informed choice on their sun care products while in store.
The Result (Cooler Impact)
Campaign drove improved consumer perceptions across multiple brand equity metrics – Brand Awareness, Ad Recall, and Purchase Intent – and drove increased sales simultaneously.